Sign: Signifier + Signified

by Zbigniew


My Vision Vancouver membership expired in tandem with the last vestiges of my political naiveté many, many disappointments ago. Nonetheless, and despite my cranky responses to the party’s phone solicitations, the email flow continues unabated.


A recent such, nominally from Councillor Andrea Reimer, heralds the release of the first report of the Mayor’s Engaged City Task Force. In mid-yawn a recommendation catches my attention: the redesign of development signage, “to make it easier to read and understand”. Finally, movement on the pressing issue of poor signage.

“We can’t solve our toughest challenges as a City without an engaged and civic-minded community,” says the Mayor.

Unshackled as we will be from the tyranny of bad copy, the announcement was a bit thin on details. For example, no word on whether the revised signage will note developer campaign donations to Vision and the NPA -or the Greens or COPE, for that matter.

Also missing was the position of the Mayor’s tongue relative to his cheek.